The Starting 11, in partnership with Snickers Protein

The Starting 11, in partnership with Snickers Protein

England Football Learning will provide 200 fully-funded places on Introduction to Coaching Football, in partnership with Snickers Protein.

We are providing 200 fully-funded places on our Introduction to Coaching Football (I2CF) course during the 2021/22 season, aligned to our wider goal of providing opportunities for coaches from historically underrepresented backgrounds to thrive and develop in the game.

The initiative, in partnership with Snickers Protein, will further the development of a diverse grassroots coaching workforce and give participants access to continued support in their coaching journey.

100 fully-funded places are being provided to aspiring female coaches, enabling us to accelerate the development of a female workforce. Another 100 places are being allocated by our Diversity & Inclusion (D&I) Team, helping to bridge the gap and address stubborn inequalities in football and increasing participation in historically underrepresented groups and disabled coaches.

As part of our Introduction to Coaching Football course, the 200 coaches will develop their skills in coaching players of all ages, basic first aid, safeguarding and disability football. They will also be given exclusive access to The FA Community and attend webinars with our expert tutors.

Alongside the course, the coaches will be offered direct mentoring, localised events and bespoke development opportunities to improve in their roles.

The initiative highlights The FA’s ongoing partnership with Snickers Protein to grow and develop grassroots football and support the needs of the game.


Chloe Smith, Snickers' Senior Brand Manager, spoke on the launch of the initiative, saying: “Coaches are the absolute heartbeat of grassroots football, they provide the guidance and inspiration to ensure that football continues to grow and play a huge part in the sporting life of future generations. We at Snickers Protein are delighted that our sponsorship has helped in a small part to give 200 coaches the opportunity to develop and inspire the grassroots football community whilst also tackling the current inequalities in the game.”